Building high quality brands
Stella Artois was first brewed as a Christmas beer in Leuven. It was named "Stella", Latin for "star", and Artois, after Sebastian Artois, founder of the brewery.
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Stella Artois has been called the most sophisticated beer brand in the world. Based on a rich Belgian brewing heritage of more than 600 years, this legacy of quality and elegance is reflected in its iconic chalice and exacting 9-step Pouring Ritual. Stella Artois is still brewed using the finest natural ingredients in the tradition of hand-crafted luxury. Today, Stella Artois is the world’s 4th most valuable beer brand*, sold in more than 90 countries.