Building high quality brands
Our brands are the foundation of our company, the cornerstone of our relationships with consumers, and the key to our long-term success.
We know focus works. This is why we have rigorously reinforced our Focus Brands strategy. Focus Brands are those in which we invest most of our marketing money, and to which we dedicate the greatest proportion of our share of mind. With a portfolio of well over 200 brands, we are prioritizing a small group with greater growth potential within each relevant consumer segment. These Focus Brands, include our three global brands, international brands, and ‘local champions’.