Creating opportunities by building on our portfolio and towards our Dream
Answers to frequently asked questions can be found below.
Our brands speak to millions of consumers around the world. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. Our Focus Brands include global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Jupiler® and Cass®.
AB InBev has built leading positions in the most important beer profit pools in the world, through a combination of solid organic growth and selected, value-enhancing acquisitions and combinations. We follow a clear Focus Brands strategy in which the majority of our resources are devoted to those brands which we believe have the greatest long-term growth potential. Investment behind our brands is fueled by a disciplined approach to cost management and efficiency and, more specifically, the continuous reduction of non-consumer and non-customer facing expenses.
Our Dream is to be the Best Beer Company Bringing People Together For a Better World. Despite having operations in many countries around the world, with different national cultures, we operate as one company, with one Dream and one culture to unite us, and a clear focus on having the right people in the right place at the right time.
Our culture is built on ownership, informality, candor, transparency and meritocracy. We set ourselves stretch targets and are never completely satisfied with our results.
We have operations in 25 countries spanning six operational Zones: North America, Mexico, Latin America North, Latin America South, Europe, and Asia Pacific.
As the world's largest brewer, we are committed to promoting the responsible enjoyment of our products. In support of that commitment, we conduct global alcohol education and awareness programs and oppose the harmful use of alcohol, including underage drinking, excessive drinking and drunk driving.
In 2011, we established six Global Responsible Drinking Goals we intend to reach by the end of 2014. Our performance will be independently audited. These ambitious goals encourage partnerships, public education initiatives, retailer training and other activities and practices that reinforce responsible drinking. Our efforts are led by our more than 155,000 colleagues worldwide, in collaboration with parents, local governments, schools and community organizations. We also engage academic experts, law enforcement officials and our distributors and retailers to help achieve our goals.
We recognize the important role that companies play in addressing the world's most serious environmental challenges, such as water scarcity and climate change.
We also know that real progress can only be made through the collective action of companies, communities, NGOs, governments and other stakeholders. That is why we participate in such initiatives as United Nations (UN) Global Compact, the UN Environmental Programme , the UN CEO Water Mandate and the Beverage Industry Environmental Roundtable.
We are working hard to increase efficiency throughout our operations and across our entire value chain. We have established eight environmental goals for 2017 that span our own operations and extend to our supply chain and beyond — into the communities where we operate. To help reach these goals, we employ a centralized environmental management system and have established an external advisory committee. We also report annually on our performance and our initiatives.
Download our 2013 Global Citizenship Report for a review of our 2013 performance and initiatives.