Bringing People Together
For a Better World
At AB InBev, we are committed to using our global resources—and our ability to bring people together— to make a difference in areas such as responsible or “smart” drinking, environmental stewardship and the communities in which we operate.
2015 was marked by a particular focus on growing a Better World together, in collaboration with our colleagues, partners, stakeholders and consumers. While the company as a whole saw a year of solid growth and progress against our commercial priorities, we also expanded our efforts to invest in the wellbeing of the communities in which we live and work.
After delivering on our previous Global Responsible Drinking Goals in 2014, we launched our new Global Smart Drinking Goals in 2015 to be achieved by the end of 2025 which reflect our evolved approach through collaboration with partners and stakeholders.
This new approach has taken us from a focus on raising awareness to driving impact by investing in longer-term, evidence-based initiatives that positively change behavior to reduce harmful drinking. It was also our emphasis on collaboration that allowed us to have our most successful Global Be(er) Responsible Day (GBRD) yet with the participation of more than 66 000 colleagues and through the expansion of our industry-wide celebrations from one country in 2014 to eight countries in 2015. Our colleagues, partners and stake- holders also came together for our World Environment Day activities. Specifically our Global Walk for Water initiative brought together over 14 000 colleagues to log steps and charitable donations to water NGOs in local markets.
Our Stella Artois brand has launched a campaign called Buy A Lady A Drink, in partnership with Water.org, to help tackle the global water crisis that affects hundreds of millions of people around the world. The crisis disproportionately affects women who spend millions of hours collecting water for their families. Our campaign raised awareness and urged consumers to do their part to end these journeys so that these women could start new journeys of their own. In 2015, the campaign helped provide clean water for more than 290 000 people in the developing world.
We faced drought and water scarcity in some of our brewery locations around the world, which has encouraged us to take new and innovative approaches to our water efficiency resulting in savings of over 14 million hectoliters between 2014 and 2015. Furthermore, we continued to partner with local stakeholders and invest in the long-term conservation and restoration of stressed watersheds as an integral part of our water stewardship strategy. Additionally, as a result of some gaps that surfaced in our existing Responsible Marketing & Communications Code, we have revisited and strengthened the Code and our internal control processes to reinforce the priority we place on reaching zero violations. Through all of these challenges, we work to see opportunities for improvement to our Better World strategy which will make our partners, communities and our business stronger in the long-term.
Achieving more together
In November 2015 we announced a proposal to acquire SABMiller. We believe that a combination of our two companies would build the first truly global brewer and that this transaction would be in the best interests of both companies’ consumers, shareholders, employees, wholesalers, business partners and the communities we serve. Bringing together our resources and expertise, we also would be able to make an even greater and more positive impact on the communities in which we live and work, by providing opportunities along the supply chain and aspiring to the highest standards of corporate social responsibility. In particular, we are very excited about the prospects of making a significant investment and commitment to the African continent.
In 2015, we saw the announcement of the United Nations Sustainable Development Goals. We’re excited about the opportunity to further advance this global development agenda through some of our signature initiatives, such as Together For Safer Roads, a cross-sector coalition of 14 member companies to improve road safety and SmartBarley, our agricultural development program, as well as the robust resource efficiency initiatives in our facilities. The UN SDGs offer a common language and framework for governments, civil society and the private sector to tackle some of the world’s most pressing global issues. At AB InBev we are committed to drive progress through partnership and help achieve the UN Sustainable Development Goals, sharing best practices not only across our own global footprint, but also with other industries and stakeholders.
Delivering our Dream together
A passionate commitment to Bringing People Together is at the very heart of our Dream. We believe that together we can achieve more. Whether we’re providing water to communities in need, encouraging smart drinking, enhancing farmers’ livelihoods, or contributing to the economic growth of our communities, we can always achieve more together. There are incredible opportunities and inevitable challenges that lie ahead.
But our Dream remains the same: each day, we will bring new partnerships and transformational ideas to the table, to build the Best Beer Company Bringing People Together For a Better World.
Chief Executive Officer