Elsewhere in Belgium, devoted monks were experimenting with brewing techniques to create Hoegaarden, a rich and citrusy wheat beer. These brews were so delicious they tempted the parishioners to skip church and instead revel in the smooth and subtle notes of the monks’ labor.
Six Centuries of Brewing History
The history of AB InBev is a global story that spans continents and generations. It’s not just our history, it’s the history of beer itself.
Over 600 years ago, AB InBev found its humble beginnings in the experienced brewing hands of Belgian monks. It was in their abbeys where one of our original beer brands, Leffe, came to be.
The tradition of brewing wasn’t exclusive to Beligians. Germans were also busy making their mark on beer thanks to Reinheitsgebot — sometimes called “German Beer Purity Law.”
These laws originated in Bavaria and limited beer ingredients to barley, hops and water. In doing so, brewers cemented a uniquely German style of brewing.
Even the English set aside their tea to begin brewing Bass beer in 1777 — which coincidentally became the world's first trademarked product.
Adopting & Adapting
As Europeans made their way to the new world, they brought their passion for beer in tow. In Canada, the Labatt Brewery connected areas like Toronto, Montreal, and the Maritimes over the same well-balanced and full-flavored beer.
In 1860, in the beer-friendly city of St. Louis, Eberhard Anheuser took control of Bavarian Brewery
After partnering with Adolphus Busch, they formed the Anheuser-Busch Brewing Association. Together, through their pioneering and innovating spirit, they built a refrigerated rail car system that spread Budweiser beer across the United States and eventually the world.
Latin and South America embraced German and Austrian style lagers as their own. The largest brewery in Peru, the Backus and Johnston Brewery, was formed in 1879 by Jacob Backus and Howard Johnston. In Argentina, Cerveza Quilmes became something of a national symbol
Paraguay made its impact on brewing with a pale golden beer. Its delicate flavor and aroma were produced by Cervercería Paraguay.
East of Peru, Antarctica and Brahma were founded in Brazil. These crisp, clean pilsners would become the number one and number two most popular beers in all of Brazil and eventually merged together to create Ambev alongside Cervercería Paraguay.
Back in Belgium, the Brouwerij Artois brewery created a new way to celebrate Christmas — Stella Artois. Originally only sold only in the winter season, this seasonal gift became a beloved year-round beer
By the end of the 1900s, Mexico put its spin on traditional European techniques, creating a “special model” of beer — Modelo Especial. Combined with Corona, Pacífico and other favorites, Grupo Modelo became the leader in Mexico’s beer production.
The Dutch took their brewing expertise to Africa, founding South African Breweries (SAB) in the legendary headquarters of Castle Brewery
There, they served a growing market of miners and prospectors around Johannesburg. SAB eventually became the backbone of SABMiller.
In Australia, Carlton United Breweries (CUB) added their unique Australian twist — from golden ales, to premium lagers, to full-flavored stouts.
Not to be left out, Oriental Brewing Co. found great success in the fresh, fizzy and crisp tasting Cass — the number one beer brand in South Korea
Slowly these expert brewers grew together. Interbrew and Ambev merged to form InBev. Anheuser-Busch then joined, to create AB inBev.
Around the world, more breweries like Mexico’s Grupo Modelo, South Korea’s Oriental Brewery and SABMiller came to unite under the AB InBev umbrella. They all shared a common goal — bringing people together to form lasting relationships over great-tasting beer.
With so many different cultural perspectives cultivated over centuries, we are uniquely positioned to create global change. And so, we continue to create tomorrow’s favorite flavors while still honoring our rich heritage of brewing.
More than 600 years ago, we started revolutionizing beer. Here’s to the next 100.