Reducing road safety risks is one of our top priorities: our employees, their families and our consumers travel the world’s roadways every day. Their safety is a deeply personal issue.
Addressing drunk driving is an essential component of our smart drinking commitments. It’s our ambition to make impaired driving culturally unacceptable. We’ve committed to spending at least $1 billion USD to influence social norms and individual behaviors to reduce the harmful consumption of alcohol, which includes drunk driving.
We’ve partnered with local authorities, academia and NGOs to develop a comprehensive approach to road safety. Through our local road safety initiatives we’ve helped build data systems that allow local government to manage road safety strategically and efficiently.
By 2020, it’s our hope to to cut the number of global fatalities and injuries in half in the cities where we’re working. By working with governments, law enforcement, public safety organizations, academia, other companies, civil society, and the UN, we hope that our joint actions will help achieve the global 2020 SDG target.
Traditional designated driver programs, ride services, and mass media campaigns are useful to create awareness, but they’re not enough. Effective change also requires legislation and enforcement. That’s why we support measures that have been proven to reduce impaired driving, such as high-visibility enforcement patrols, public education and awareness campaigns, and the use of technologies such as ignition interlocks and alcohol detection systems. We also support the enactment of mandatory BAC limits in every country. We agree with the World Health Organization that a 0.05 BAC limit is generally considered to be the best practice at this time; however we defer to governments to determine the appropriate mandatory BAC limits in their respective jurisdictions.
We’ve incorporated interventions including breathalyzer donations and random breath testing checks into our own programs, and work alongside partners to support swift punishment for all drunk drivers, the introduction of BAC limits in countries where they don’t exist, and lower limits where they’re currently insufficient.
Learn more about our position on road safety, here.
In 2014, we helped establish Together for Safer Roads — a coalition of private companies tackling road safety issues by sharing knowledge, data, technology, and global networks. It’s with partnerships like these that we’re developing impactful solutions.
Since its creation, Together for Safer Roads has worked with local governments and NGOs to make a considerable impact.
13% Reduction in Fatalities
In the state of São Paulo, Brazil, the government reports a 13% reduction in fatalities between 2015 and 2017, which translates to 496 lives saved.
90% Reduction in Fatalities
In Shanghai, China, the Tongji University Joint International Research Laboratory of Transportation Safety reports a reduction in fatalities on specific roads by 90%.
26% Reduction in Crashes
In Atlanta, Georgia, the government, after analyzing private sector and public data, suggests that critical road interventions reduced crashes by more than 26% reduction.
Learn more about our impact and results here.
In January 2018, we announced a two-year partnership with United Nations Institute for Training and Research (UNITAR), with the mission of strengthening the individual and institutional capacities of stakeholders to achieve the UN SDG to halve the number of global deaths and injuries from road traffic accidents by 2020. The objectives of the partnership are to:
- Mobilize stakeholders in support of road safety initiatives
- Conduct road safety innovative interventions in cities with high road traffic death rates
- Facilitate knowledge- and experience-sharing
- Contribute to the advancement of Global Road Safety Performance Targets
- Support and advice governments and other partners with knowledge-related services, practical tools and solutions
This partnership will enable us to spread insights and methodologies collected from our partnership with Together for Safer Roads. By doing so, we hope to save even more lives.
Working with UNITAR, we’re also creating a Road Safety Management toolkit that will be available in every city and country worldwide. Our plan is to test and continuously improve this toolkit through local projects in the Dominican Republic, India, South Africa, China, Mexico and Brazil. We’ll also jointly organize three regional conferences in the Americas, Asia and Africa, with the aim of putting road safety at the top of the public agenda.