Contributing to the Reduction of the Harmful Use of Alcohol

We’re committed to helping advance the World Health Organization’s target to reduce the harmful use of alcohol by 10% by 2025. Simultaneously, we aim to contribute to the UN’s Sustainable Development Goals of strengthening the prevention and treatment of harmful alcohol use and enhancing worldwide partnerships.

We have established our Global Smart Drinking Goals to contribute to the reduction of harmful use of alcohol globally. These goals are intended to serve as a laboratory for identifying, testing and implementing evidence-based programs that are independently evaluated.

But we can’t do it all on our own. We’re working collaboratively with partners and listening to those with ideas on how we can accelerate and implement effective solutions across the globe.

Our Smart Drinking Beliefs

Beer has been a part of cultures around the world for thousands of years, and we believe that every experience with beer should be a positive one. This relies on thriving communities across the globe where harmful drinking no longer presents a social challenge. Our smart drinking commitments, and the beliefs that underpin them, will help make this vision a reality.


  1. We believe that harmful consumption of alcohol is bad for our consumers, our employees, our families, our communities and our business…Therefore, we take seriously our responsibility to help reduce and prevent the harmful use of alcohol throughout the world.

    Budweiser Prohibition Brew, a no-alcohol version of our global brand Budweiser, allows consumers to enjoy the flavor and satisfaction of beer without the alcohol.

  2. We believe in and share the ambition of the World Health Organization and United Nations Sustainable Development Goals to reduce the harmful use of alcohol by 10% by 2025…Therefore, we have set ambitious Global Smart Drinking Goals for ourselves and are investing heavily to measurably shift social norms and behaviors around harmful use of alcohol.

  3. We believe in evidence-based solutions and that independent measurement and evaluation are key to progress…Therefore, the AB InBev Foundation is promoting evidence-based approaches through the public health experts and independent evaluators they are working with, who will have full autonomy as they publish their results in reputable journals.

  4. We believe that providing consumers with high-quality no- and low-Alcohol beers (NABLAB) can play an important role in reducing harmful consumption…Therefore, we are developing a NABLAB marketing strategy that will give consumers choices and support better patterns of alcohol consumption.

    Aguila Cero, a non-alcohol extension of our Colombian brand Aguila, was launced in 2016.


  5. We believe when you drive you should never drink…Therefore we fully support all targeted legislation and enforcement measures that have been shown to reduce impaired driving, including strict mandatory BAC limits in every country.

  6. We believe in helping consumers understand why and how alcohol should be consumed within limits…Therefore we are working with partners to develop and implement evidence-based means of increasing alcohol literacy among consumers.

  7. We believe the way we market our products matters and must be responsible…Therefore we work hard to ensure our marketing does not target underage consumers, reflects good taste and decency, and does not idealize harmful alcohol consumption or behaviors.

    Through our initiatives and brands, we promote smart drinking behaviors, such as alternating beers with non-alcoholic beverages like water.

  8. We believe consumption taxes can play a role in reducing the harmful use of alcohol …Therefore we support product tax regimes that support the local economy, encourage lower excise rates for lower strength products, and do not exacerbate the illicit alcohol market.

  9. We believe that our products are not to be consumed by under-aged drinkers…Therefore we promote, support and implement programs, public policies and campaigns to prevent, discourage and reduce underage drinking.


    The city pilot in Jiangshan, China, is working to increase alcohol health literacy among consumers.

  10.  We believe there is more work to do and that we don’t have all the answers…Therefore, we collaborate with public health experts, governments and other partners who are willing to work with us, and listen to those with ideas on how we can accelerate or improve our progress.

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Our CEO, Carlos Brito, having a no-alcohol Jupiler 0.0 on Global Be(er) Responsible Day.

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