100% of our communities in high stress areas will have measurably improved water availability and quality
More than just a key ingredient in our beer, we know that water is a critical resource for the economic, social and environmental well-being of our communities.
We will continue to brew our beers at the highest level of water efficiency, having developed industry leading processes to reduce water use to 3.09 hl/hl on average across 200+ breweries over the past 5 years. We have ambitious plans to build on our efficiencies even more.
But we know that the scale of the global water challenge is bigger than us. That is why we are improving high risk watersheds in the areas where we operate, ensuring water access and quality for our communities and our breweries.
Long-term impact will rely on collaboration. Together with local authorities, other water users and NGOs such as the World Wide Fund for Nature (WWF) and The Nature Conservancy (TNC), we will continue to invest financial and technical resources into green infrastructure initiatives, conservation and reforestation projects, habitat restoration efforts and soil conservation techniques.
These partners share our belief that measureable impact at scale is the next frontier in water stewardship. And, with reliable benchmarks, we can drive meaningful change across all of our sites and share our knowledge with other companies, governments and partners.
As a brewer, water is critical for us. Without water, there is no beer. Working in partnership with others, we have the opportunity to use our scale and expertise to work towards ensuring a reliable, clean supply of water is available for not just ourselves, but also for local communities and the environment.
The Stella Artois Buy A Lady A Drink initiative was launched in 2015 in five markets – the United States, the United Kingdom, Canada, Belgium and Argentina – in partnership with Water.org, to challenge consumers to be the generation that ends the global water crisis.
What do mean by a “watershed”?
A watershed is the functional area of land where water sources are located and water drains from. For our sites, it is simply the area that we share with others to get fresh water from and discharge effluent to.
What do you mean by “measurably improve”?
A scientific approach to measure and account for improving water availability or quality by 2025, based on a valid baseline measurement of current status of the water in the watershed.
What do you mean by “water availability”?
The improvement we seek depends on the specific challenge in the local watershed, but can include total renewable freshwater available; demand vs supply balance or ground water depletion rates.
What do you mean by “water quality”?
The improvement we seek depends on the specific quality challenge in the local watershed, but can include measures such as pH, salinity, dissolved oxygen, or improved quality of drinking water.
What do you mean by “communities”?
We know that our breweries are located in local communities and share water with local people. We do not use a specific geographical community but our measure will be whether those living around the brewery have better availability and quality of fresh water- and per definition so will our facilities.
What do you mean by “high stress area”?
We use a combination of the World Resources Institute’s Aqueduct water risk tool and local validation through our custom-made water risk toolkit to define high stressed areas. This refers to a lack of sufficient safe water to meet plant production requirements or where community water needs in the region is already a major concern.
1 United Nations, 2016